Pokémon Go partners with Adidas to launch new trainer apparel for Sandile Hatch Day

The Backdrop: Pokémon's Crossover With an Actual Trainer Brand

Ten years into Pokémon Go, Niantic's game has crossed over with plenty of partners — but this one is a natural fit. Adidas, a company that literally makes trainers, has launched a limited-time collection with Pokémon, and its in-game component ties directly into a Hatch Day event centered on Sandile.

The partnership works on two tracks: a short, six-hour Hatch Day in October, and a much longer retail promotion running well into 2027.

The Event: Sandile Hatch Day on October 17th

Sandile Hatch Day runs on October 17th, from 11:00 am to 5:00 pm local time. During those six hours:

• Sandile hatches far more often from two km Eggs
• Spinning PokéStops is more likely to reward you with two km Eggs in the first place
• Hatch distance is halved, and you earn double Candy from hatching

The Candy matters here: evolving a Sandile all the way to Krookodile costs 125 Candy across its two evolutions, with most of that going to the final step. Double Candy hatching is the fastest route to closing that gap.

Free Rewards vs. the Paid Ticket

Free Timed Research hands out an Incubator and some XP — enough to get casual players started.

There's also a paid ticket priced at US$1.99 (or local equivalent; availability varies by region) that adds real value for dedicated hatchers:

• Hatch distance cut to a quarter
• A Star Piece
• Two Super Incubators
• Additional rewards for earning Stardust and walking one km

One deadline to watch: everything must be claimed before 5:00 pm on the day. Unclaimed rewards disappear when the event ends.

The Adidas Side: A Much Longer Window

The retail promotion runs far beyond the Hatch Day itself — from September 25th until January 15th, 2027. Opening Pokémon Go at a participating adidas store or retailer grants Timed Research that includes:

• An adidas jacket and cap for your avatar
• XP and Stardust
• A Lucario encounter and Lucario Mega Energy

Once activated, you have until February 13th, 2027 to finish the research. If you want to plan a route, there's a map of participating stores available.

Where Things Stand

The adidas collection is already live in stores as of September 25th, and the in-game Hatch Day follows on October 17th. If you're planning to hatch, decide on the US$1.99 ticket before the day, stock up on Incubators, and — before the Eggs start piling up on the 17th — check the current list of Pokémon Go promo codes for anything free going.