Sanrio Kawaii Me Live! has opened pre-registration for the new mascot rhythm game.

Background: Sanrio’s Character Base Moves Toward Games

The Sanrio brand is described as one of the most widespread on the planet, with characters such as Badtz Maro, My Melody, and Hello Kitty known worldwide. Against that backdrop, Sanrio’s pursuit of its own games is a natural extension of a character catalog already familiar to a global audience.

Development: A Rhythm Game Built Around Characters and Customization

Sanrio Kawaii Me Live! is presented as a rhythm game in which players recruit their favourite characters to take part in music-based action. The source names three Universal Music artists providing tracks: Soala, Lienel, and Polkadot Stingray. Beyond the music, the game adds dress-up and stage-building layers, letting players customise outfits for their chosen character and create a stage for that character to perform on.

Latest Stage: Early Interest Before a Full Release

The latest development in the timeline is that Sanrio Kawaii Me Live! has hit pre-registration on iOS and Android. This places the project at a pre-launch stage rather than a fully released game, with the named platforms being the two mobile ecosystems highlighted in the source. For readers, the practical meaning is early visibility: a Sanrio-branded rhythm game is now positioned for mobile players who want to follow character-driven music games before a wider launch.