Family of Avery the Poké Kid Breaks Silence as Scalpers Exploit Boy’s Death to Drive Up Card Prices

The family of late Pokémon influencer Avery the Poké Kid is now confronting a market reaction built around his death: the 30th Anniversary Jirachi SIR card reportedly moved from $70 to $100 after a posthumous pack-opening video spread through the Pokémon TCG community.

Background: A Final Pack Opening Turned Into a Shared Pokémon Moment

Avery the Poké Kid died at 12 years old in late September after battling pancreatic cancer for seven years. He was a huge fan of the Pokémon franchise and its accompanying trading card game. His parents recorded the last time he opened a pair of card packs, then shared the video on Instagram a couple days later. The clip shows him excitedly pulling a 30th Anniversary Jirachi SIR card.

Within the Pokémon TCG community, a video like that can quickly become more than a personal memory. Pack openings are a familiar ritual for collectors, and a final pull can be treated as a symbolic artifact tied to the franchise. In this case, the posthumous footage went viral and reached the card’s artist, who responded tearfully on social media.

Development: Price Tracking Moved From Sentiment to Speculation

Dexerto pointed out that Pokémon TCG collectors noticed the 30th Anniversary Jirachi SIR card was climbing in price. One user on X/Twitter said the card rose from $70 up to $100, most likely because of Avery’s viral posthumous video.

That price movement gives readers a useful way to understand the event: the card itself did not change in mechanics or rarity at the moment the video spread. The change happened in secondary-market behavior. Listings can become more expensive when sellers attach a high-profile story to a product, especially when buyers fear missing out or want to own a piece of a community moment. Scalpers exploit that dynamic by treating emotional events as a reason to raise ask prices or draw attention to listings.

The backlash came from collectors who saw the price jump as disrespectful. One user wrote on X, “So, what, we’re using a 12-year-old child’s death as a way to increase the price of a f**king Pokémon card? I’m utterly disgusted.” Another user said, “I'm so glad I was able to get this card before these losers jack up the price. It would've been so much sweeter to make it so everyone could get it to remember him, but nothing matters more than money I guess…”

Latest: The Family Separated Itself From Sales in Avery’s Name

Avery’s family published a statement on Avery’s official Instagram account. They distanced themselves from any cards supposedly being sold in his name and urged scalpers to remove listings that reference him.

“We are not involved in or benefiting from any cards being sold in Avery’s name or likeness. We have not approved these sales. We have asked sellers to take their listings down. Please do so immediately. This does not honor Avery’s generous heart. We are mourning our son and caring for our children. Please let us do that in peace,” they wrote.

The statement matters for readers because it sets the boundary between memory and commerce. A viral tribute can become a marketing hook, but the family said they were not involved in or benefiting from sales using Avery’s name or likeness. They also asked sellers to take listings down, making clear that any commercial use of his death was not an approved tribute.

Commenters supported the family and condemned the scalpers. One person wrote, “I can’t believe scalpers are trying to profit off your pain. I’m so sorry, I can’t even imagine how this all is weighing on you guys when you’re just trying to live and heal.” Another wrote, “Horrible that you have to even talk about this. Just know that there are decent humans praying for your family and not involved with this.”

Market Context: The Pokémon Company Supply and Reseller Pressure

The situation also showed that scalpers have not been getting off scot-free. The Pokémon Company made enough supply for its 30th Anniversary collection that resellers felt the impact. They went viral after moaning about everyone else getting a chance to buy stock at regular retail prices.

That supply detail helps explain why the price spike may be fragile rather than structural. If a card is available through normal retail channels, a temporary ask-price increase can be driven by scarcity fear, not by a permanent shortage. For collectors, the practical question becomes whether the market is repricing the card because Avery’s story gave it new meaning, or because sellers are using that meaning to move inventory above retail.

Current Stage: A Grief-Driven Listing Dispute Still Centered on the Card

At this stage, the event remains organized around three time markers: Avery’s death in late September, the Instagram video shared a couple days later, and the reported price rise from $70 to $100 after the posthumous pack-opening footage spread. The 30th Anniversary Jirachi SIR card is the object of the dispute, while the family statement, X/Twitter commentary, Dexerto’s price reporting, and The Pokémon Company’s supply for the 30th Anniversary collection define how the community is responding.

The most important fact for readers is that Avery’s family has not approved sales in his name and has asked sellers to remove listings. The market may continue to react to the card’s story, but the family’s position reframes the price spike as a commerce problem attached to a personal loss, not a sanctioned way to honor Avery.